2-Way SMS Marketing: Text Leads and Automate Missed Call Text Backs
LeadLeaf 2-way SMS marketing lets you text leads from a single inbox, send bulk campaigns, and automate missed call text back replies. Every text is logged on the CRM contact record. Included on every plan starting at $99 per month.
How does 2-way SMS work in LeadLeaf?
Every text conversation lives in the universal inbox alongside email and webchat. You reply to texts from the same screen you use for email, and every message is logged on the contact record. Two way means the customer can reply, and the reply lands back in the same thread.
What is missed call text back?
When a customer calls and you cannot answer, LeadLeaf sends an automatic text reply within seconds. The text says you are on the other line and asks how it can help. This turns a missed call into a captured lead instead of a lost customer who dials the next business on Google.
Missed call from (412) 555-0176
Rang 4 times, no answer
Can I send bulk text campaigns?
Yes. You can select a segment of contacts and send a broadcast text to all of them with one click. A seasonal offer can go to every past customer at once, and replies come back into the universal inbox for your team to handle.
Sarah Chen
(412) 555-0101
Mike Rodriguez
(412) 555-0142
Jennifer M.
(412) 555-0198
Tom Wilson
(412) 555-0234
Lisa Kowalski
(412) 555-0377
D. Foster
(412) 555-0421
Message preview
Hi {name}, your spring maintenance special is here. Book before April 30 and save 15%. Reply STOP to opt out.
Can I automate text sequences?
Yes. Workflow automation can send a welcome text immediately, a follow up text the next day, and a booking reminder the day before an appointment. Branching sends different texts based on whether the lead replied.
Lead fills out contact form on website
"Hi Sarah, thanks for contacting LeadLeaf! How can we help you today?"
Send booking link if no response received
Does SMS connect to the CRM?
Every text is part of the same CRM. A reply to a text can trigger an email, move a pipeline stage, or add a tag. You do not switch between tools, because the SMS tool and the CRM share one database.
Which plan includes 2-way sms marketing?
See which LeadLeaf plan 2-way sms marketing is included on.
2-Way SMS Marketing in action
A live view of the 2-way sms marketing interface inside LeadLeaf.

Related features
These features work alongside 2-way sms marketing in the same platform.
CRM & Pipeline Management
LeadLeaf CRM and pipelines give you a single system to track every contact, manage unlimited sales pipelines, and move leads from first inquiry to closed deal.
Learn moreEmail Marketing Campaigns
LeadLeaf email marketing lets you send newsletters and automated drip campaigns from a drag and drop builder, with every email tied to the same CRM contact record.
Learn moreWorkflow Automation
LeadLeaf workflow automation lets you connect triggers to multi-step actions across SMS, email, pipelines, and calendars, so follow up runs without manual work.
Learn more2-Way SMS Marketing FAQ
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